Home décor inspiration that turns Pinterest discovery into confident decorating decisions
Diyspruce is a visual-first home décor and DIY inspiration platform built for readers who are actively planning, saving, and styling their homes. Through evergreen editorial content and strong Pinterest distribution, we connect home and lifestyle brands with an audience that arrives with clear intent — to gather ideas, evaluate options, and make decorating decisions.
Our content reaches readers at the planning stage of the buying journey, where inspiration becomes intention and intention leads to action.
About Diyspruce
Diyspruce is a curated destination for stylish, attainable home décor and DIY ideas. We focus on seasonal styling, budget-conscious design solutions, and practical projects that help readers create spaces that feel thoughtful, current, and personal.
Content is developed with a strong emphasis on visual clarity and usability. Every article is designed to inspire while remaining achievable, pairing clean imagery with guidance that readers can realistically apply in their own homes.
Discovery is driven primarily through Pinterest. Rather than relying on short-lived social exposure, Diyspruce content is built to perform over time — surfacing in Pinterest search results, seasonal planning feeds, and saved boards long after publication. This allows both editorial and sponsored content to remain visible across multiple decorating cycles.
Diyspruce works with brands that value quality presentation, brand-safe environments, and authentic integration within inspiration-led content.
Audience Snapshot
Geography
- Primarily United States–based
- Secondary audiences in Canada and the United Kingdom
- English-speaking, globally inspired readership
While the audience is largely North American, the content is highly visual and idea-driven, making it accessible and actionable for readers worldwide.
Who they are
- Home décor enthusiasts planning room updates and seasonal refreshes
- Homeowners and renters seeking stylish but practical ideas
- Readers who prefer visual inspiration supported by clear direction
How they use Diyspruce
- Save ideas to Pinterest boards for future projects
- Click through to read full tutorials and styling guides
- Compare décor approaches and product options
- Return seasonally for fresh inspiration
This is an audience that uses inspiration intentionally — not for passive browsing, but for planning real spaces.
Traffic & Reach
Diyspruce reaches its audience primarily through Pinterest discovery, supported by consistent, high-intent website traffic.
Current Monthly Reach
- Pinterest impressions: 3.6 million+
- Website visits: 10,000+ sessions
Traffic is evergreen with predictable seasonal increases around key décor moments such as Spring refreshes, holidays, and end-of-year styling. Content continues driving impressions, clicks, and saves well beyond the initial publish period.
Why Diyspruce Works for Brands
- Readers arrive during active planning and idea-gathering phases
- Pinterest functions as a visual search engine, not passive scrolling
- Content remains discoverable for months or longer
- Brand placements are embedded within relevant, inspiration-led articles
This creates sustained exposure and qualified traffic rather than short-term visibility spikes.
Sponsored Content Opportunities
Sponsored Article
A custom editorial article featuring your brand, product, or collection within a relevant home décor or DIY topic.
What’s included
- Dedicated sponsored article published on Diyspruce
- Natural product integration within editorial content
- Clean visuals aligned with Diyspruce’s aesthetic
- Clear, compliant disclosure
Why it works
- Evergreen content designed for long-term discovery
- Brand messaging placed within trusted inspiration content
Sponsored Article + Pinterest Distribution
An integrated package combining on-site editorial content with Pinterest visibility.
What’s included
- Sponsored article on Diyspruce
- Custom Pinterest pin designs linking to the article
- Distribution to relevant Pinterest audiences
Why it works
- Extends reach beyond the website
- Captures readers actively saving and planning décor ideas
Extended Pinterest Promotion
Designed to increase the lifespan and visibility of branded content on Pinterest.
What’s included
- Additional pin variations for testing and reach
- Extended scheduling beyond initial publication
- Continued exposure within Pinterest search and recommendations
Why it works
- Supports repeated discovery over time
- Ideal for brands focused on awareness and consideration
Seasonal Campaign Package
A tailored collaboration aligned with key decorating seasons such as Spring, Fall, or holiday periods.
What’s included
- Seasonal editorial content aligned with planning behavior
- Pinterest-optimized visuals timed for discovery
- Campaign structure designed for longevity beyond the season
Why it works
- Reaches readers while they are actively planning seasonal updates
- Content remains relevant for future seasons
How Pinterest Exposure Works
Pinterest is a planning and discovery platform. Readers use it to search for ideas, save inspiration, and return when they’re ready to act.
Unlike traditional social posts, Pinterest content does not disappear after publishing. Pins can continue appearing in search results, related content feeds, and saved boards long after posting — driving consistent traffic back to the original article.
This makes Pinterest particularly effective for home décor brands, where inspiration, consideration, and purchase often happen over time rather than in a single session.
Brand Fit
Diyspruce partners with brands across the home and DIY space, including:
- Home décor and accessories
- Furniture and lighting
- Textiles and soft furnishings
- Seasonal décor and entertaining products
- Home lifestyle and organization solutions
All collaborations are selected to align naturally with reader expectations and content themes.
Trust & Brand Safety
- All content is original and created specifically for Diyspruce
- Sponsored content is clearly disclosed and compliant
- Editorial standards prioritize clarity, accuracy, and visual quality
- Brand-safe environment compatible with AdSense, Mediavine, and Raptive
Reader trust and content longevity are central to every partnership.
Let’s Work Together
Diyspruce collaborates with brands seeking thoughtful, inspiration-led exposure within a trusted home décor environment.
To discuss sponsorship opportunities, Pinterest-focused campaigns, or seasonal collaborations, please get in touch.
Contact: diyspruce.com@gmail.com